On Jan. 21st 2015, Baidu released the 2014 China Mobile Sites Trends Report when it’s hosting China Mobile Ecosystem Conference in Beijing. I took some main excerpts from the report and translated them as below.
1. The Growth Rate of Mobile Sites Indexed by Baidu
There was a big leap (105% increase) from 2013 to 2014, mainly because in June. 2013 Baidu restructured its business by making mobile a business unit, and launched free Siteapp to any websites owner without budget to develop their own mobile site. If you use Baidu Siteapp to generate your mobile site, you can get your mobile site quickly indexed by Baidu.
2. Popular Mobile Sites Recognized by Baidu
Most popular and high quality mobile sites are in the categories of local serivces, shopping and APP Downloading. Considering the nature of these mobile sites’ users, most of them either looking for location based service or on the go, it’s not surprising to see them appeared on the top of list.
3. SEO Issues That Quality Mobile Sites Need to Overcome
Even though most digital manager are acquainted with Search Engine Optimization concept and skills in websphere, they pay less attention to it when their web properties go mobile. Baidu finds a lot of mobile site with search engine unfriendly issues, things like site without User Agent set up, title and meta not optimized, no Geolocation Attribute configured, etc. Some of these are part of best SEO practices and could be handled easily, while some of them are only related to mobile SEO and require special treatment.
4. Technical Issues that Low Quality Mobile Sites have
Baidu also identified a large number of low quality mobile sites, most of which generated via Baidu SiteApp and shows the extension of webphere’s dark side. Common issues include tag spamming, pop-out ads, and page not accessible till log-in, etc. Baidu launched Icebucket Algorithm 1.0 and 2.0 in Aug. and Dec. 2014 to hammer these low quality mobile sites.
5. Potentials: Websites to Go Mobile
A lot of websites haven’t had their mobile version yet, so we shall be seeing categories in .edu and .gov, company sites, and tier 2 and 3 cities portals going mobile in the coming years.
Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
WeChat, with 750 million DAU, by no doubt is one of the…
When it comes to social e-commerce, the first thing that comes to…
WeChat Mini-program has made many important updates, some of which definitely benefits…
It’s no surprise that Internet giants like Google, Baidu and Sina set…
Tencent released data reveals the status of Wechat usages: up to Sep.…
Marketing on Youtube is very common in the overseas market, and that’s…
2018 is a fast growing year for Weibo. The monthly revenue growth…
Being launched in November 2017, Bear Paw Account (“熊掌号”) has been growing…
No Comments
All Website Tags
Analytics
Baidu
Baidu PPC
Baidu SEO
content marketing
content strategy
CRO
eCommerce
Ecommerce Mini-program
Mini-program Logistics
Mini-program Promotion
Mini-Program SEO
Mobile SEO
PPC
Promotion
seo strategy
Social Ad
Social E-commerce
Social Media Marketing
taobao
technical
Wechat Ad
WeChat Certificated Official Account
WeChat KOLs
WeChat Marketing
WeChat Mini Program
Weibo Advertising
Weibo KOL
Weibo Marketing