4 Major April Updates of Wechat Mini Program Marketer Shouldn’t Miss

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About 2 weeks ago, we mentioned that Wechat is getting aggressive in promoting Mini Programs. In April this expansion continues with bigger movements. Here are the 4 major updates from Wechat Mini Programs marketer should pay attention to.

  • Mini Programs QR code launched with a better look than Wechat Official Account’s

The QR code of Wechat official account has been criticized by brands for its hideous look, like from industrial age. It mainly tells “Take out your barcode reader and scan it for quality inspection and data acquisition”.

Hideous Look of Wechat Official Account QR Code

Better Looking QR Code of Mini Program

With a designer look of new generation QR code, luxury brands feel more comfortable to jump onto the Wechat Mini Program wagon.

  • Mini Program can be activated by finger pressing on its QR code

ini Program QR Code Extracted By Finger Pressing
The features of Finger-pressing on QR code to follow Wechat account, along with Sending Wechat account to chat, have been proved to be very effective for Wechat official accounts to acquire new followers within Wechat environment. It’s not surprising to see Wechat extend this to Mini Program.

This combo will help Mini Program to repeat the success of Wechat official account  .

 

  • Wechat Official Account can be connected with Mini Programs

To encourage marketer to adopt Mini Program, Wechat decided to leverage the existing assets in which marketers have already invested heavily, in this case Wechat official account. The new policy says that each Wechat official account can be combined with as many as 13 different Mini Programs; while each Mini Program can be combined to 3 different Wechat official accounts, the usual number for a brand may have, i.e. Subscription account, Service account and Enterprise account.

Luxury brand Longchamp seized the opportunity to set up two Mini Programs, one for shopping and the other for customization bag design, both of which are combined to its Official Account.

  • Mini Programs can be attached to the daily content sent by Wechat subscription account

This is the killer application for Mini Program to grow its user base. Wechat makes it as easy as attaching a image or video. Just go to the CMS and find the Mini Program section on the Multimedia sidebar.

How to Attach Mini Program to Wechat Content

And select the Mini Program that have been combined with your Wechat Official Account. P.S. one setting that Alan Zhang made to prevent or mitigate KOLs’ account from promoting brand’s Mini Programs.

Mini Program attached to Wechat Official Account

From then, you are free to promote your brand new Mini Program on Wechat Official Account.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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