A Certificated Official Account is like a green card in WeChat Marketing. With this green card, you can do a much better job in WeChat Marketing and beat your competition.
Once you upgrade your official account to Certificated Account, you will have a yellow V label to distinguish with other Non-Certificated Official Account and it would be much easier to win potential customers’ trust.
Next I will show the major 6 benefits of Certificated Account base on its importance to brands.
Firstly, your account name is exclusive, others cannot register.
It’s a great tool to protect your account, trademark, brand and reputation.
Secondly, Certificated Account ranks higher than Non-Certificated Account in WeChat Search.
Once you have upgraded your official account to a Certificated Official Account, when people search keywords related to your official account’s name, products, brand, description or already published content, they will see your official account or related content on the top firstly. WeChat is another big information search platform nowadays. Everyday there are 768,000,000 users log in WeChat. It’s essential to optimize for WeChat Search Result to attract more potential customer and expand the brand awareness so as to transfer to effective traffic to your official account or other social account or website.
Thirdly, you can advertise.
Applying for an advertiser on WeChat means you can launch ads for your account and get data feedback anytime.
1.Target audience precisely
Once you become a WeChat advertiser, you can target your ads to specific audience by filtering with genders, age, location, interests, etc. to get more potential users. It’s highly cost-effective
2.Various forms of advertisements
1) WeChat Moments’ ads
WeChat Moments’ ads is based on WeChat Official Accounts System, showing your original ads to your potential customers’ WeChat Moments. They will see your ads just like they can see their friends’ moments.
Your potential customers can interact with you through writing comments and likes. Rely on the spread of social relations chain to promote the addition effect for your ads.
2) WeChat official accounts’ ads
WeChat official accounts’ ads exist with official accounts’ contents in harmony. Your WeChat Official Account ads appear in forms of pictures, contents and cards, generally at the bottom of the WeChat content.
3. Ads Analytics and Management
You can see the result of your ads in the backstage which provides Ads campaign analytics report, promotion page management, ads optimization and bidding management. According to these data, you can measure your ads performance and how to optimize for the next round of ads.
Fourthly, receive payment online.
Certified account means you can connect your bank account to WeChat wallet. It’s supper convenient for brands selling products, software, paid content subscription, paid coupons, etc on WeChat.
Fifthly, add external links.
After being the Certificated Official Account, you can add some external links into your menu bar or contents directly, like maps, your website, your JD shop and so on. Users can get in touch with you more conveniently.
Sixthly, multiple customer service staffs
Your customer can contact you much easier and more directly and faster when they have any enquiry. It’s good for you to maintain a good relationship with customers and consolidate customer base.
Well, in fact, it’s hard to say how much value a Certificated Official Account can create just in some paragraphs of words, especially for the search ranking and advertiser. In all, if you owe a Certificated Official Account on WeChat, you have succeeded nearly half.
Contact us and give you the best solution according to your need to win WeChat Marketing, win traffic but more than traffic!
Siyong is a self-starter. She began her career in Jademond as an intern assisting on Chinese content creator. Now her expertise crosses in content marketing, social media marketing and SEO. Her passion in digital marketing makes a quick learner and strong goal achiever.