Author Archives: Irina

Game-changing strategies for Baidu and PPC advertisers.

Two days ago Baidu made SEM people’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it…
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How to set up your Taobao shop: A Step-by-Step Guide. Part 2.

Previous part   Step 7: Choose "Commercial shop". Step 8: Upload your business licence and fill in the following blanks: a. your company's name,…
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How to set up your Taobao shop: A Step-by-Step Guide. Part 1.

Last time we looked into Taobao and Tmall, their purpose and differences. Now we will go through the step-by-step procedure of opening a…
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China E-Commerce 101: Taobao and Tmall. Part 1.

Welcome to Taobao. People say that there’s a special place for everything. Yes, there is, and it’s called Taobao Market place. Taobao Marketplace…
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