Author Archives: Kun

Use Baidu Lixianbao to Increase your Baidu PPC Conversion

 What is Lixianbao? Baidu Lixianbao (离线宝)is a simple to use call-to-action tool, which can be enabled on your website by adding JS code,…
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2014 China Mobile Search Trends Report by Baidu

Yesterday, I posted an article about 2014 China Mobile Sites Trends Report by Baidu, and there is part two of the report, but…
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How Baidu PPC Remarketing Works

Remarketing gives advertisers a second chance to convert their website visitors, which is a great tool for websites with decent amount of visitor…
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Baidu PPC Quality Score – How It Works and Tips to Improve It

Like on Google Adwords, your Baidu PPC ads Cost Per Click (CPC) is heavily affected by Quality Score. We all know that to…
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