Author Archives: Qing He

Why is PPC advertising decentralized in China?

I believe you may use google as your main search engine and when you are looking for a specific brand or product you…
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Top 5 Differences Between Naver PPC and Google Ads That You Should Know

Naver used to be the search engine that’s taking the most share of Korean search market.  Google’s share has been growing at a…
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Three Cost-Effective Ways than Brand Zone to Visualize Your Baidu PPC Campaign

Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand…
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Baidu PPC Keywords Match Types Demystified

As we all know, in Google Adwords there are 3 types of keywords match, Broad, Phrase and Exact. So how differently does Baidu…
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