Author Archives: Qing He

Three Cost-Effective Ways than Brand Zone to Visualize Your Baidu PPC Campaign

Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand…
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Baidu PPC Keywords Match Types Demystified

As we all know, in Google Adwords there are 3 types of keywords match, Broad, Phrase and Exact. So how differently does Baidu…
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Baidu Phoenix Nest’s New Feature- Automatic Bidding

Pains when there is no auto bidding Tool Most Baidu PPC advertisers, if not spending heavily, are usually operating their PPC accounts through…
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