Author Archives: Siyong Liu

How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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Why KOL is becoming more and more expensive?

KOLs, better known as Key Opinion Leaders, also as Wanghong in Chinese or Influencer in the west, are what consumers are gravitating towards in…
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WeChat Mini Program is Piloting Location Based Ads

WeChat has been investing its Mini Program for a while. After 9 months efforts with large number of enterprise user for Mini Program…
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What we talk about Weibo KOL?

When we talk Weibo Marketing, Weibo KOL is an essential part. If you want to win Weibo campaign, take Weibo KOL into deep…
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