Author Archives: Siyong Liu

Why KOL is becoming more and more expensive?

KOLs, better known as Key Opinion Leaders, also as Wanghong in Chinese or Influencer in the west, are what consumers are gravitating towards in…
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WeChat Mini Program is Piloting Location Based Ads

WeChat has been investing its Mini Program for a while. After 9 months efforts with large number of enterprise user for Mini Program…
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How to Advertise on Weibo?

As what we talk in the last blog post Steps to Set Up a Weibo Verified Account, Weibo is the second biggest social…
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Steps to Set Up a Weibo Verified Account

Weibo is 2nd biggest social media in China. With over 368 million users, 126 million daily active users, it has attracted over 130,000…
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