Baidu Empowers Internal Site Searched Popular Keywords For Webmasters

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A couple of weeks ago, we recommended to add Baidu internal site search on your website to achieve rich snippets on Baidu SERP. Recently Baidu Internal Search team released several new features to help webmasters to get more SEO benefits out of the tool. One of them is Internal Site Searched Keywords.

How does Internal Popular Searched Keywords looks like on your website?

Once you enable the Internal Popular Searched Keywords feature, the Popular Keywords Queried will appear under your internal search box, like the highlighted section of screenshot below.

Internal Popular Search Keywords

In the meantime, it will appear under the heading of web pages (Embedded Version).

Internal Search Keywords - Embedded Version

Or like this, with Popular Keywords floating at the button of your browser (Floating version).

Baidu Internal Search Keywords - Floating Version

The benefits of Using Baidu Internal Popular Searched Keywords

Firstly, it will increase the engagement by generating more page views, as visitors tend to click on the Popular Keywords search button to find what they are interested.

Secondly, it’s smarter to allow Baidu internal search gather keywords density of the article and categorize them with Onsite Popular Keywords, instead of let the less SEO savvy editor tag the article with keywords randomly.

Thirdly, it will allow Baidu understand the relevance of your content and keywords better.

How to Enable the Internal Popular Searched Keywords feature?

You can simply log in the backend of Baidu Internal Search and check the box of enabling keywords recommendation feature on the column of “Keywords Recommendation”, then you will have the look of Popular Keywords floating at the button of your browser.

How to Set Up Baidu Internal Search Keywords Tool

To place the Popular Keywords in a more customized position (Embedded Version) you need copy and paste the code “

” into your HTML, whether at the beginning or the end, or other places you would like to.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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