One of very important Baidu link building technique is to create articles and post on Baidu News Source Sites.
Baidu’s crawler has been fetching news for Baidu news section from a selected websites, usually news portals in different sectors, including not only the major ones covering the nation but also those for the province and city levels. Due to the frequent visits of Baidu Spider to those content sites, link builders are targeting some of them for publishing articles, either with links to lead crawler to their site or the content itself is advertorial.
This link building technique had been working well in improving website indexation and ranking on Baidu, till the World Cup season, when online casinos’ blackhat SEO gets aggressive. They hacked the some of Baidu News Source sites, which may be comprehensive news portal but with low security level, and planted them with World Cup gambling info. Baidu reacted quite quickly by announcing to delist some of the sites from Baidu News Source Sites on June 20th, said around 80 sites have been delisted per day.
Other Baidu News Source websites that haven’t been hacked by online casinos’ blackhast SEO also suffered from this, because Baidu wants to take the opportunity to clean up the spamming link building. According to Baidu, healthcare news site with article about property, or entertainment news site with article about drugs are on the blacklist. Till those sites cleaned up those unrelevant content and advertorials, they can still submit the application to be Baidu News Source site again.
Therefore, finding the content relevant site to publish your article is definitely the way we should consider for future Baidu link building.
Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.