Baidu Mobile SEO from Technical Perspective II – Local Optimization Configuration

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A couple of months ago, we released a post about Baidu Mobile SEO from Technical Perspective. Today we are releasing the second episode, i.e. how to optimize your mobile site for local.
One of the killer feature of mobile site is location based, however many sites are not local optimized according to Baidu standard. After you configure the mobile site that way, the chances of improving your ranking (when location based term queries) on Baidu mobile search will be improve tremendously. Then let’s get it started.
Step 1: provide location detail on your webpage
If you are providing services site offline, you can add business address to the Contact Us page.
Step 2: Optimize your meta data with location info
If have business in Beijing, then you need to add Value of the Name attribute “location”, and put content value province = Beijing; city = Beijing; coord = 116.306522891,40.0555055968.
Code like this:
<meta name = “location” content = “province = Beijing; city = Beijing; coord = 116.306522891,40.0555055968”>
Coord is the latitude and longitude coordinates of pages of information, using bd09ll coordinates. If the page information for the city level, you can fill in the center of the city. If the page has a specific address information, fill out the coordinates of latitude and longitude coordinates of the specific address (the address can be resolved through Baidu Maps API to obtain).
Note: province and the city can not be empty.
Then you need declare the source code on the web page <head> tag inside, as follows:
<head>
      <meta name = “location” content = “province = Beijing; city = Beijing; coord = 116.306522891,40.0555055968”>
      ……
      </ head>
FAQ Related to Baidu Local Mobile SEO
Q1: Should both PC site and mobile site be marked with geolocation tag?
A: First of all, the geographical labels are mainly used in mobile search. However Baidu mobile search retrieval mechanism supports users to find PC station or mobile station, so it’s better to mark both the PC and mobile sites if you don’t mind leveraging local SEO benefits on your desktop site.
Q2: What are the benefits of applying Baidu Mobile Local SEO standard?
Q3: Can latitude and longitude be left empty?
A: They can be empty. If there is no latitude and longitude, you can leave it as <meta name = “location” content = “province = Beijing; city = Beijing”>
Q4: Our mobile site is not targeting local customers only, would adding geographic tag hurt my traffic from non-local customers? For example I own a hotel in Beijing, but I don’t want to loose traffic from Shanghai or Hong Kong travelers.
A: No problem. Baidu mobile search has special algorithm to deal with the situation like “remote user querying location based term” to ensure sites marked with geolocation tag benefits the most. Therefore adding the page content page with geographical only helps your location term ranking, not only within your city but also in other cities.
Q5: After I add the mobile search optimization geographical tag, do I still need a separate submission to Baidu?
A: Unless you have add latitude and longitude tags, you don’t need submit separately.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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