Generally speaking mobile search tends to have higher Click Through Rate then web search, it’s even higher if you have mobile page optimized for mobile queries. The pictures below indicates that the performance in terms of CTR for mobile SEO is way beyond web SEO. The blue line is number of impression, and red is number of clicks. It clearly shows though mobile SEO may not be able to generate that many of impressions, 100 from mobile vs. 10,000 from web, it does shy out web SEO for more than 20% CTR, while web is only less than 2%.
Baidu Webmaster Tools are getting better than before, and even in certain aspects, like mobile it has surpassed GWT. Let’s see what the next big thing it will bring to us.
Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.