Baidu Mobile SEO Tips from Technical Perspective

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There are some consensus reached about Google Mobile SEO best practice from the technical perspective, i.e. responsive design and same URL for both PC page and mobile page with the same content. However, this doesn’t work with Baidu.
According to the recent release of Baidu Webmaster Community , Baidu suggests three ways to do mobile SEO in China.
Option 1: Use Baidu mobile site converter for websites without mobile site
Baidu provides free mobile site converter for websites without mobile site to generate a well optimized mobile site, compatible with different mobile devices, and with content synchronized with your PC website.
This option is easy to implement and cost you zero, definitely good for small business. But for any business with concerns of data and needs to customize the mobile site, this wouldn’t be the best way, as the mobile site data will be hosted on Baidu’s server and there are limited templates (theme, CSS and application button) to choose.
For most international companies with websites already for Google mobile SEO, mobile site is already there. To leverage what they have, there are another 2 ways to make the mobile site optimized for Baidu.
Option 2: Add Meta tag for websites with mobile site
Mark the Meta tag as below, in the PC web page’s HTML code.
<meta name=”mobile-agent”content=”format=[wml|xhtml|html5]; url=url”>
Please note that the attribute of the “format” is optional. Depending on the format of your mobile site, it could

be wml, mhtml or html5; and the attribute of “url” is the URL of the target mobile page. For site with certain scale, adding the Meta tag to each individual page might be too labor intensive, unless there is automatic way through programing, or via option 3.
Option 3: Match PC and mobile pages in batch for websites with mobile site
Create Sitemap.xml, which maps URLs for PC page and mobile page, as suggested code below.
<?xml version=”1.0″encoding=”UTF-8″?>
<urlset>
<url>
<loc><![CDATA[http://www.yoursite.html/yoursite.html]]></loc>
<data>
<display>
<html5_url><![CDATA[http://html5.yoursite.html/yoursite.html]]></html5_url>
</display>
</data>
</url>
/urlset>
Once the xml file is ready, you can log in Baidu Webmaster Tools, click Other Tools (其他工具) on the left sidebar, and then select Open Compatible (开放适配), and submit the file through add new data ( 添加新数据).
baidu kun

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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