Baidu Structured Data Submission to Generate Rich Snippet

Baidu Webmaster Tools launched Structured Data Submission feature, the counterpart of Baidu in July 2013, which means to improve the user experience by offering rich snippet on Baidu SERP for websites that offer online data represented in ways other than HTML pages. The first 4 badge of data that it supports are Q&A, online document, software download and document download, as of the four forms of data are difficult to get good search engine presence due to their Search Engine unfriendly attributes like dynamic URL, no basic SEO tagging, not indexable by search engine, etc., and it is definitely a win-win for both Baidu and websites to have the feature.
Baidu Schema Plugin for Discuz!
Another reason that Baidu Schema chose the data forms of Q&A, online documents and downloads is that these kind of data are the major forms of widespread Chinese web forum or BBS. Because most of these BBS/forum are created on the popular Discuz!, which itself is good with social engagement and free, but not search engine friendly, Baidu Webmaster Tools released a plugin for generating sitemap for forum/BBS created on Discuz! to improve its influence on China socialsephere. You can download the plugin from Discuz! Site.
Baidu Schema Plugin for WordPress and other CMS
Other popular social CMS provider including Dede, PHPwind and WordPress are the next target Baidu Schema is looking to support. In Apr. 2014, Baidu Schema released plugin for WordPress, which can be downloaded on Baidu Webmaster Tools site. We’ll keep an eye on the plugin update for other CMS.
Benefits of Baidu Schema: How Baidu Rich Snippet looks like and improves user experiences?
Besides the usual title, meta description, there will be additional SEO attributes that will appear on the Baidu SERP if you has submitted Structured Data of your site to Baidu.

Looking for a Baidu Technical SEO support in China? Please hit us up via

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

Fields marked with an * are required

More from our blog

See all posts
  1. Reply

    Hey very interesting blog!

  2. Reply

    Thanks for another magnificent post. The placxe else may anybody get that type
    of info in such an ideal way of writing? I have a presentation next week, and I’mat the
    look for such information.

  3. Reply

    Wow, that’s what I was exploring for, what a data!
    existing here at this web site, thanks admin of this site.

  4. Reply

    Definitely consider that which you stated. Your favourite justification seemed to be on the web
    the simplest thing to be aware of. I say to you,
    I definitely get annoyed whilst folks consider issues that they plainly don’t realize about.
    You controlled to hit the nail upon the top
    as well as defined out the whole thing without having side-effects , folks can take a signal.

    Will likely be back to get more. Thanks

  5. Reply

    Awesome post.

  6. Reply

    I feel thіs is among the so much important information for me.
    And i am happy studyіng youг article. But wanna statement on few
    normal things, The web site style iѕ wondеrful, thе articles is in reality excelⅼent : D.
    Good task, cheers

  7. Reply

    I want to to thank you for this excellent read!! I certainly loved
    every bit of it. I’ve got you saved as a favorite to check out new stuff you post…

  8. Reply

    I have read so many articles or reviews regardng the blogger lovers however this article is genuinely
    a golod article, keep it up.

  9. Reply

    What’s up colleagues, nice piece of writing and nice urging
    commented at this place, I am in fact enjoying by these.

  10. Reply

    Ꭰoes үour website haνe a contact pɑgе? I’m hɑving trouble locating itt bսt, I’d like to sеnd yoou aɑn email.
    I’vе got ѕome creative ideas fоr youyr blog you might be interested in hearing.
    Either way, great website ɑnd I look forward tо seeing
    it expand օver timᥱ.

  11. Reply

    Wonderful web site. Lots of useful information here. I’m sending it to several friends ans additionally
    sharing in delicious. And certainly, thanks
    to your effort!

  12. Reply

    Hi, after reading this awesome article i am also glad to share my
    know-how here with friends.


Leave a Comment