Baidu Tongji/Analytics VS. Google Analytics
- 2014年7月7日
- Advanced SEO Techniques, Baidu, Mobile Search
6 Comments
Baidu Tongji launched in 2010, like its name indicates, (Tongji meaning counting or statistics), was considered a tool for monitoring visits instead of analytics tool, which is more complex and supports advanced functions. However because it’s a part of Baidu, it is frequently compared with Google Analytics. So I am going to introduce some comparisons between these two.
Things Baidu Tongji and Google Analytics have in common
-
Tools position and function
After 4 years since its launch, Baidu Tongji has evolved from a tool purely recording visitors’ behavior to a traffic analytics, which not only tracking the number of traffic like other China based web statistics tools, CNZZ and 51La do, but also analyze the quality of traffic by focus on Visit rather than Page View.
2. Integration with PPC platform
Like Google Analytics integrating with Google Adwords, Baidu Tongji integrates PPC data with Baidu Phoenix Nest seamlessly. Traffic and clicks from Baidu PPC’s keywords, ad copy, ad group and campaign are consolidated into one datahub in Baidu Tongji. Marketers can monitor, measure and optimize much easier on one platform.
Advantages that Baidu Tongji has over Google Analytics
1. No limit for free version on the number of PV
Google Analytics’s free version supports up to 5 million page view, for any websites with larger page view need to upgrade; while Baidu Tongji has no limit on this.
2. Event analysis
Google Analytics provide Java Script function interface, through which marketers can track much customized events, but the implementation requires programming capability. Baidu Tongji on the contrary offers backend, through which marketers without programing skills can easily set the tracking on events.
3. Directory analysis
Google Analytics provide powerful filters for marketers to segment data, however it doesn’t support more than 2 dimensions filters. In the case that websites with multiple directories, it’s difficult to view the filtered results of different directories. Baidu Tongji has an easy-to-use filter setting, whose rules are simply Contain and Exclude, enabling marketers to segment data across different directories.
4. System evenironment
Baidu Tongji has more accurate and comprehensive IP address, so it offers more accurate visitors geo-location, browsers and ISP information.
5. Integrate with other Baidu features
Baidu Tongji integrate Baidu Index in its keywords report module, so as marketers can keep a close eye on the popular terms on Baidu, and can make quick decision in adding new target keywords into SEO and PPC so as to maximize traffic improvement; while Google does have similar tools like Google Zeitgeist, but it’s not integrated with GA.
Disadvantages that Baidu Tongji has compared to Google Analytics
-
Baidu Tongji doesn’t have that powerful customized reporting function that GA has
-
Baidu Tongji doesn’t have that strong conversion path analysis that GA has
In a nutshell, compared to GA, Baidu Tongji does offer a lot of China local features that GA cannot offer, plus its seamless integration with Baidu PPC data. Any internet marketers want to measure its online performance in China shouldn’t neglect Baidu Tongji.
Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
Request a free quote
We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.
Subscribe to our newsletter!
It’s no surprise that Internet giants like Google, Baidu and Sina set…
Tencent released data reveals the status of Wechat usages: up to Sep.…
Marketing on Youtube is very common in the overseas market, and that’s…
2018 is a fast growing year for Weibo. The monthly revenue growth…
Being launched in November 2017, Bear Paw Account (“熊掌号”) has been growing…
Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping…
Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less…
Baidu is a pioneer in China when it comes to AI research…
6 Comments
Recent Posts
All Website Tags
Analytics
Baidu
Baidu PPC
Baidu SEO
content marketing
content strategy
CRO
eCommerce
Mobile SEO
PPC
Promotion
seo strategy
Social Ad
Social Media Marketing
taobao
technical
Wechat Ad
WeChat Certificated Official Account
WeChat KOLs
WeChat Marketing
WeChat Mini Program
Weibo Advertising
Weibo KOL
Weibo Marketing
Pingback: Cialis pills
Hi, I log on to your blog like every week. Your writing style is awesome,
keep it up!
This is really interesting, You’re a truly highly trained author. I have joined with your feed and additionally look ahead to witnessing your personal incredibly good write-ups. Moreover, I’ve got shared your webpage of our own internet sites.
Very soon this site will be famous amid all blog viewers,
due to it’s good articles
Very nice post. I just stumbled upon your blog and wanted to
say that I’ve really enjoyed surfing around your blog posts.
After all I’ll be subscribing to your rss feed and I hope you write again very soon!
Excellent beat ! I wish to apprentice whilst you amend your site, how could i
subscribe for a blog web site? The account helped me a appropriate deal.
I had been a little bit acquainted of this your broadcast provided shiny transparent idea