Baidu Webmaster Tools Include Competitor Link Discovery

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When most SEO professionals plan to do competitive environment analysis for China SEO, one of the bigget hurdles they found is that there is no China version of inbound link check tools like Opensiteexplorer and Majestic SEO in Google world. The good news is Baidu is trying to fill the void

Initially Baidu Link Check tool, like all the other Baidu Webmaster Tools modules, was designed for webmasters to monitor their own websites’ performance, in the backlink areas is about monitoring their own websites’ capability of gaining inbound links.

Like SEOmoz Opensiteexplorer, Baidu tool provides backlink information in the three categories, Links, Link Domain and Anchor Text. The innovative part is that it provides inner pages backlinks info, i.e. you can find which page with how many inbound links. Combining with features of Baidu Analytics in the sections of the most visited ontent and keywords ranking, this feature can really help SEO professional in understanding the causal relation between the number of inbound links and keywords ranking and click through on Baidu search engine result page (SERP).

Another interesting feature is that Baidu Backlink Check Tool provides the new links built over a period of time. Unlike SEOmoz, which only provides the accumulated number of links, it shows the new backlinks that Baidu robots detected in the last 30 days by default, and if you want to find a certain period of time that you’ve been spending efforts in link building, you can adjust the timeframe as well.

Of course the biggest part I found Baidu Inbound Link Check tool useful is the recent update that you can check not only your own website links but also competitors’ backlink performance.

Even though there is plenty of features, especially the analysis part, that this tool needs to add to equal itself to the range of SEOmoz and Majestic SEO, it’s a really a good tool, not to mention it’s free, for any SEO professional who would like to experiment Baidu SEO or manage their local SEO partner.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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