Category: <span>Baidu</span>

Baidu has been criticized by international SEO community for its slow crawling and indexing websites that not hosted in China. Best practice like Sitemap.xml submission to Baidu Webmaster Tools sometimes doesn’t help much, particularly for those websites with more than 10,000 URLs. Here in below we introduce an alternative solution called API submission to improve […]

SEO is the art of helping the search engine understand what a website is about – what keywords it might be relevant for. SEO managers optimize the title tags, meta description tags, headings and content of web pages. Typically, they add general terms that describe the product, add a “China” to the end of the […]

It’s done – the new book is published. We’ve been planning and rescheduling, writing and rewriting for some time. And it’s wonderful to see it published and to see so many nice people saying such nice things about the book. Why writing a Baidu SEO Book? When searching on Amazon, it is not easy to […]

Social media and news feed has become a common thing in many platforms. No matter if you are scrolling your timeline or searching for something ads will be shown to you considering your consuming and personal profile. Born and developed together with social platforms, feed ads differ from search ads, once you can expose your […]

I believe you may use google as your main search engine and when you are looking for a specific brand or product you may receive results comprising product reviews and the product page on distinct storefronts. What I have just written seems pretty obvious, however have you ever imagined a situation where Google don’t want […]

Baidu is a pioneer in China when it comes to AI research and development. It has an open platform portal with tech products like human portrait identification, voice identification etc. As a market leader of the local search engines, Baidu is also active in implementing and bringing in more advanced feature to paid search to […]

Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand to invest this channel without place to visualize the brands. One option – Baidu Brand Zone, which costs from 100,000 RMB per month for covering your own brand terms, may not be deemed a good choice. In […]

Baidu announced on Mar. 21st that due to its system upgrade in detecting news freshness it will close Baidu News Source database which has been running for more than a decade. This has huge impact in industries like online media, ePR, content marketing and link building. What is Baidu News Source? Baidu News Source has […]

Two days ago Baidu made SEM people’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it mean? There’re are no ads on the right side. On the left side, on the other hand, totally, there can be only 4 ad slots. And these 4 ad slots can be […]