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A Game-changing Tool for Baidu SEO
Being launched in November 2017, Bear Paw Account (“熊掌号”) has been growing fast: It’s said that Baidu has distributed 30% of its search…
AI Powered Baidu PPC Management Turns Out Not That Intelligent
Baidu is a pioneer in China when it comes to AI research and development. It has an open platform portal with tech products…
Three Cost-Effective Ways than Brand Zone to Visualize Your Baidu PPC Campaign
Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand…
What is Baidu News Source and Why Baidu Wants to Close It
Baidu announced on Mar. 21st that due to its system upgrade in detecting news freshness it will close Baidu News Source database which has been…
Baidu MIP (Mobile Instant Pages) 101
What is MIP? MIP, acronym of Mobile Instant Pages, is a open protocol that Baidu advocates webmaster to use in their mobile sites…
Game-changing strategies for Baidu and PPC advertisers.
Two days ago Baidu made SEM people’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it…
Baidu PPC Keywords Match Types Demystified
As we all know, in Google Adwords there are 3 types of keywords match, Broad, Phrase and Exact. So how differently does Baidu…
Baidu Phoenix Nest’s New Feature- Automatic Bidding
Pains when there is no auto bidding Tool Most Baidu PPC advertisers, if not spending heavily, are usually operating their PPC accounts through…
Use Baidu Lixianbao to Increase your Baidu PPC Conversion
What is Lixianbao? Baidu Lixianbao (离线宝）is a simple to use call-to-action tool, which can be enabled on your website by adding JS code,…
2014 China Mobile Search Trends Report by Baidu
Yesterday, I posted an article about 2014 China Mobile Sites Trends Report by Baidu, and there is part two of the report, but…