Category Archives: Baidu

A Game-changing Tool for Baidu SEO

Being launched in November 2017, Bear Paw Account (“熊掌号”) has been growing fast: It’s said that Baidu has distributed 30% of its search…
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AI Powered Baidu PPC Management Turns Out Not That Intelligent

Baidu is a pioneer in China when it comes to AI research and development. It has an open platform portal with tech products…
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Three Cost-Effective Ways than Brand Zone to Visualize Your Baidu PPC Campaign

Baidu PPC is usually considered a performance marketing channel, not a branding channel, because its text link ad style can hardly convince consuming brand…
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What is Baidu News Source and Why Baidu Wants to Close It

Baidu announced on Mar. 21st that due to its  system upgrade in detecting news freshness it will close Baidu News Source database which has been…
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Baidu MIP (Mobile Instant Pages) 101

What is MIP? MIP, acronym of Mobile Instant Pages, is a open protocol that Baidu advocates webmaster to use in their mobile sites…
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Game-changing strategies for Baidu and PPC advertisers.

Two days ago Baidu made SEM people’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it…
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Baidu PPC Keywords Match Types Demystified

As we all know, in Google Adwords there are 3 types of keywords match, Broad, Phrase and Exact. So how differently does Baidu…
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Baidu Phoenix Nest’s New Feature- Automatic Bidding

Pains when there is no auto bidding Tool Most Baidu PPC advertisers, if not spending heavily, are usually operating their PPC accounts through…
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Use Baidu Lixianbao to Increase your Baidu PPC Conversion

 What is Lixianbao? Baidu Lixianbao (离线宝)is a simple to use call-to-action tool, which can be enabled on your website by adding JS code,…
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2014 China Mobile Search Trends Report by Baidu

Yesterday, I posted an article about 2014 China Mobile Sites Trends Report by Baidu, and there is part two of the report, but…
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