Category Archives: Content Marketing

Social E-commerce Platforms Comparison—-Little Red Book vs. WeChat Mini-program

When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells…
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101 on Little Red Book the cross-border eCommerce App in China

Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips…
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Douyin Is Becoming the Next Battleground for Marketing

Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters…
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Is Wechat Mini Program A New Battleground For Social Media Marketing?

Wechat Mini Program was brought to the public on Jan. 9th, 2017. Now it’s been one year past so it is high time…
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Post-analysis on Weibo suspending “Hot List” features

Weibo, the China Twitter equivalent, undoubtedly is one of the largest social media. In the 1st quarter of 2017, Weibo claims the monthly…
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Zhihu Marketing from Jademond

Chinese Content Marketing On Zhihu? You Need To Get “Serious”

Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have…
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How Marketer Can Benefit from the Newly Launched WeChat Index

Though with its highly aggressive growth rate of users, Wechat has been criticized by marketer because as a social platform, Wechat doesn't share…
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What is Baidu News Source and Why Baidu Wants to Close It

Baidu announced on Mar. 21st that due to its  system upgrade in detecting news freshness it will close Baidu News Source database which has been…
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