Category: <span>Online marketing</span>

Foreign e-commerce companies face different regulations for online promotion outside China. There are many specific restrictions regarding online Marketing in China, as the promulgation of the latest advertisement law and intellectual property rights protection law requires any advertisement to be summited to review a second time even if passed the review by media network. Since […]

If you have read “How to start selling your product and setting up a suitable store in China?“, by the time you are reading this post, you may have opened your shop and have got several orders. However, after a week or two, you possibly find that the number of total orders are going down, […]

I believe you may use google as your main search engine and when you are looking for a specific brand or product you may receive results comprising product reviews and the product page on distinct storefronts. What I have just written seems pretty obvious, however have you ever imagined a situation where Google don’t want […]

In the past year of 2020, the number of chinese online shopping users had reached 710 million, and the total volume of e-commerce transactions reached 37.21 trillion yuan, an increase of 4.5%  when compared to 2019. The Chinese market can be compared to a cake, as it is being baked it grows generating more opportunities […]

Marketing on Youtube is very common in the overseas market, and that’s why when many brands entering China, they seek for video marketing options, and most of them will choose among Youku, iQiyi, Tencent Video etc, which are regarded as the counterpart of Youtube. However, the yield can be disappointing. Time to consider a promising […]

Wechat Mini Program was brought to the public on Jan. 9th, 2017. Now it’s been one year past so it is high time we recap the development pace of this product and see how it’s doing, and more importantly, analyze what marketers can do with this product. Some milestones: 2017.01.09: Tencent launched Wechat Mini Program […]

Weibo, the China Twitter equivalent, undoubtedly is one of the largest social media. In the 1st quarter of 2017, Weibo claims the monthly active users reached 340 million, exceeding Twitter’s 328 million. No wonder when Weibo suspends some of its portals, heat discussion burst out. Why Weibo did this and how does this affect companies […]

On Jan. 21st 2015, Baidu released the 2014 China Mobile Sites Trends Report when it’s hosting China Mobile Ecosystem Conference in Beijing. I took some main excerpts from the report and translated them as below. 1. The Growth Rate of Mobile Sites Indexed by Baidu There was a big leap (105% increase) from 2013 to 2014, […]