Category: <span>Remarketing</span>

Social media and news feed has become a common thing in many platforms. No matter if you are scrolling your timeline or searching for something ads will be shown to you considering your consuming and personal profile. Born and developed together with social platforms, feed ads differ from search ads, once you can expose your […]

Toutiao is growing to be the largest news aggregation app in China. By June 2017, Toutiao reached 178 million users(according to QuestMobile’s 2017 Q2 Mobile Internet report), and over 120 million people in China spend more than an average of 76 minutes on it(more than that on Facebook or Snapchat by US people), making it […]

Remarketing gives advertisers a second chance to convert their website visitors, which is a great tool for websites with decent amount of visitor or cookies. However smaller websites especially those of B2B companies may not find it worthwhile as their cookie base is too small to justify the setup cost for a separate campaign. What […]