Category: <span>SEO</span>

It’s done – the new book is published. We’ve been planning and rescheduling, writing and rewriting for some time. And it’s wonderful to see it published and to see so many nice people saying such nice things about the book. Why writing a Baidu SEO Book? When searching on Amazon, it is not easy to […]

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search giant on mobile. The new release adds one more entrance for Wechat search: top of all conversations on the homepage of Wechat. This enables search to be more accessible at fingertip distance […]

Two days ago Baidu made SEM people’ jaws drop on the floor. Baidu’s search pages only have 4 ad slots! What does it mean? There’re are no ads on the right side. On the left side, on the other hand, totally, there can be only 4 ad slots. And these 4 ad slots can be […]

Baidu has been complained of limited capability of crawling and indexing new websites after site revamp. Issues usually include that, old pages’ URL can still be found on Baidu’s SERP, new pages’ URL are not indexed, etc. It’s easy to blame Baidu, but there are certain things as webmaster you could have done on your […]

China internet has never been open to connect. Internet giants have been building their own digital ecosystems, with the purpose of keeping visitors to stay on their web properties, instead of sending them to competitors website. Guided by mindset, Taobao blocked Baidu’s robots in 2009, Ctrip sued Qunar for scraping their users comments 2011, Taobao […]

A couple of weeks ago, we recommended to add Baidu internal site search on your website to achieve rich snippets on Baidu SERP. Recently Baidu Internal Search team released several new features to help webmasters to get more SEO benefits out of the tool. One of them is Internal Site Searched Keywords. How does Internal […]

Yesterday I posted that you can generate Rich Snippet view on Baidu SERP by submitting your site’s structured data to Baidu. However due to the complexity of technical execution and its never-ending Beta testing period (so far only invited Baidu Webmaster Tools member is granted with that feature), a large number of websites owner are looking […]

Baidu Webmaster Tools launched Structured Data Submission feature, the Schema.org counterpart of Baidu in July 2013, which means to improve the user experience by offering rich snippet on Baidu SERP for websites that offer online data represented in ways other than HTML pages. The first 4 badge of data that it supports are Q&A, online […]

In order to better display the quality website, and give users a more intuitive search results, Baidu announced of launching the new Sitelink tool in beta. Site owners can submit their website to Baidu Webmaster Tools through which the subdomain and important directories as Sitelink. Baidu Sitelink Tool Highlights: 1. Number of URLs to be displayed: […]