Category Archives: Social Advertising

3 Things You Should Know About Wechat Moments Advertising

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered…
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How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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Why KOL is becoming more and more expensive?

KOLs, better known as Key Opinion Leaders, also as Wanghong in Chinese or Influencer in the west, are what consumers are gravitating towards in…
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China Short Video Marketing’s New Challenger – WeChat Channel

For years, short video in China has been synonymous with two names: Douyin(the Chinese version of ByteDance’s TikTok), and Kuaishou(Tencent-backed app). But in this…
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Advanced Guide to Toutiao Advertising

To marketers and ad managers with China being their target market, Bytedance apps, particularly Toutiao and Douyin, are growing to be the most…
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Comprehensive Field Practices of Bilibili Marketing

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its…
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Bilibili-A Gathering Place for Generation Z that Marketers Can’t Miss

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years…
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WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
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4 Things You Should Know about Weibo Marketing but You Don’t

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation…
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A glimpse of Toutiao Ad, the China news aggregator’s commercial pack

Toutiao is growing to be the largest news aggregation app in China. By June 2017, Toutiao reached 178 million users(according to QuestMobile’s 2017…
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