Category Archives: Social ecommerce

How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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How Tmall Overseas Fulfillment Helps You Succeed in China

In 2019, China is to be the world’s largest retail market, at value over USD$5.64 trillion. Tmall Global is regardless the most preferred…
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Social E-commerce Platforms Comparison—-Little Red Book vs. WeChat Mini-program

When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells…
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101 on Little Red Book the cross-border eCommerce App in China

Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips…
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