Category Archives: Social Media Marketing

Comprehensive Field Practices of Bilibili Marketing

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its…
Continue reading

Bilibili-A Gathering Place for Generation Z that Marketers Can’t Miss

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years…
Continue reading

3 Things You Should Know About Wechat Moment Ad

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered…
Continue reading

WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
Continue reading

Time to Take Ownership of Your Wechat Official Account

Tencent released data reveals the status of Wechat usages: up to Sep. 2018, the MAU reaches 1.08 billion in China, covering all age…
Continue reading

Why Short Video App Marketing in China Worth Your Attention

Marketing on Youtube is very common in the overseas market, and that’s why when many brands entering China, they seek for video marketing…
Continue reading

4 Things You Should Know about Weibo Marketing but You Don’t

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation…
Continue reading

Douyin Is Becoming the Next Battleground for Marketing

Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters…
Continue reading

Wechat Is Becoming A Giant With New Search Revamp

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search…
Continue reading

5 Tips For Successful Wechat Mini Program Marketing

As analyzed in a previous blog, we hold the view that Wechat mini program can be a promising new battleground for omnichannel marketing,…
Continue reading