Category: <span>Social Media Marketing</span>

Demystification of Douyin Social Commerce App – Douyin Box Douyin Box is the first independent e-commerce software launched by Douyin (the Chinese version of Tik Tok), which is positioned as a trend fashion e-commerce platform. As we all know, Douyin is a short video platform with very large traffic. Everyone is looking forward to the […]

To celebrate the upcoming Chinese Lunar new year and strive for sales opportunities, various luxury brands have launched the Year of the Tiger limited edition designs and advertisements. The Bain & Company’s luxury research reports that the Chinese mainland’s share in the global market has almost doubled since 2019, reaching 60 billion euros by 2021. […]

With the development of mobile phones, more and more people choose to spend their time watching livestreaming videos in their free time. Web traffic means huge business opportunities, how can you achieve such traffic? A Tik Tok online store is a great choice and we will show how you can open your shop.   1 […]

Tiktok has become a global phenomenon by taking the market by storm with its innovative way of sharing short videos. However, in China, Douyin (Tiktok) is not the only short video app which is popular, Kuaishou has its own share and is considered as successful as Douyin. This article introduces Kuaishou and explains how to […]

When we plan Weibo Marketing campaigns, KOLs are an essential strategy to be considered. If you want to be successful in your Weibo campaign, KOLs are priorities in any Weibo campaign being considered more important than advertisement and traffic. Weibo: the stage spotlight for KOLs. Weibo is the largest social platform in China. Weibo is […]

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered the paramount Chinese digital marketing channel for business of all types. WeChat offers three types of advertising solutions (know the three Wechat Ad), however Wechat Moment ads is regarded as the best […]

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate themselves. In 2020, the number of live-streaming users has exceeded 562 million and its market value surpassed 961 billion CN¥. Live-streaming builds the opportunity to get closer with your potential customers in […]

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its original realm and expand itself to become a platform with diverse culture products and multiple verticals. Large number of B2C brands and some B2B brands are rolling out marketing activities on this […]

Talking about video platforms in China the first ones come into mind might be Youku, iQiyi and QQ video. However in recent years Bilibili is rising among Chinese users, surpassing Youku and iQiyi in terms of daily website visit. BiliBili is a highly concentrated ACG(Anime, comics and gaming)cultural community and video platform filled with Generation […]

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a content audit is so important that anything wrong in the content posted will affect the prospects of the company, especially in China, where the governments require all internet companies do self-censorship. Recently, […]