Category Archives: Social Media Marketing

3 Things You Should Know About Wechat Moment Ad

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered…
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WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
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Time to Take Ownership of Your Wechat Official Account

Tencent released data reveals the status of Wechat usages: up to Sep. 2018, the MAU reaches 1.08 billion in China, covering all age…
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4 Things You Should Know about Weibo Marketing but You Don’t

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation…
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Douyin Is Becoming the Next Battleground for Marketing

Douyin, the equivalent of Tik Tok or Musical.ly, is a short video(less than 15secs) sharing app that’s growing rudely in China among youngsters…
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5 Tips For Successful Wechat Mini Program Marketing

As analyzed in a previous blog, we hold the view that Wechat mini program can be a promising new battleground for omnichannel marketing,…
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Is Wechat Mini Program A New Battleground For Social Media Marketing?

Wechat Mini Program was brought to the public on Jan. 9th, 2017. Now it’s been one year past so it is high time…
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Post-analysis on Weibo suspending “Hot List” features

Weibo, the China Twitter equivalent, undoubtedly is one of the largest social media. In the 1st quarter of 2017, Weibo claims the monthly…
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Zhihu Marketing from Jademond

Chinese Content Marketing On Zhihu? You Need To Get “Serious”

Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have…
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What we talk about Weibo KOL?

When we talk Weibo Marketing, Weibo KOL is an essential part. If you want to win Weibo campaign, take Weibo KOL into deep…
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