Category: <span>Wechat Ad</span>

Social media and news feed has become a common thing in many platforms. No matter if you are scrolling your timeline or searching for something ads will be shown to you considering your consuming and personal profile. Born and developed together with social platforms, feed ads differ from search ads, once you can expose your […]

Wechat Advertising has become one of the most used channels for Brands targeting Chinese consumers. How exactly does this channel can help you to accomplish your marketing goals? Wechat presents different features oriented to multiple objectives: improving brand awareness, selling product or promoting official account. In early 2015, WeChat kicked off an advertising program, of […]

WeChat, with 750 million DAU, by no doubt is one of the mostly used mobile Apps among Chinese people. Therefore it is considered the paramount Chinese digital marketing channel for business of all types. WeChat offers three types of advertising solutions (know the three Wechat Ad), however Wechat Moment ads is regarded as the best […]

For years, short video in China has been synonymous with two names: Douyin(the Chinese version of ByteDance’s TikTok), and Kuaishou(Tencent-backed app). But in this year, a new challenger – WeChat’s new short video feature dubbed Channels, which came in the game only last year, has been steadily accumulating millions of users. What is WeChat Channels(微信视频号)? WeChat Channels is […]

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a content audit is so important that anything wrong in the content posted will affect the prospects of the company, especially in China, where the governments require all internet companies do self-censorship. Recently, […]