Category Archives: WeChat KOLs

How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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Why KOL is becoming more and more expensive?

KOLs, better known as Key Opinion Leaders, also as Wanghong in Chinese or Influencer in the west, are what consumers are gravitating towards in…
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Digital PR and KOL Marketing in China

Jademond MD, Kun Tang, was invited by Xplace (a Italy based digital marketing agency) to give a comprehensive introduction and share his insight…
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How to Find Your Potential WeChat KOL?

Have to say, KOL is an essential “tools” on WeChat Marketing, but just like our last blog post “WeChat KOL Demystification: The Dark…
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WeChat KOL Demystification: The Dark Side of WeChat KOL

Everyone talks KOL (Key Opinion Leaders) that it is the best way to promote your company on WeChat. Especially after the fashion blogger,…
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