Category Archives: Wechat Marketing

WeChat Introduces AI to Censor Ad Copy

It’s no surprise that Internet giants like Google, Baidu and Sina set positions specifically for content review. For content-based social media platform, a…
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Time to Take Ownership of Your Wechat Official Account

Tencent released data reveals the status of Wechat usages: up to Sep. 2018, the MAU reaches 1.08 billion in China, covering all age…
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Wechat Is Becoming A Giant With New Search Revamp

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search…
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What you can do with Wechat Advertising

Wechat Advertising is becoming a more widely used channel for marketers targeting Chinese consumers. How exactly does this channel do to help accomplish…
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WeChat Mini Program is Piloting Location Based Ads

WeChat has been investing its Mini Program for a while. After 9 months efforts with large number of enterprise user for Mini Program…
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How to Find Your Potential WeChat KOL?

Have to say, KOL is an essential “tools” on WeChat Marketing, but just like our last blog post “WeChat KOL Demystification: The Dark…
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WeChat KOL Demystification: The Dark Side of WeChat KOL

Everyone talks KOL (Key Opinion Leaders) that it is the best way to promote your company on WeChat. Especially after the fashion blogger,…
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6 Major Benefits for Having a Certificated Official Account in Doing WeChat Marketing

As we talk in the last article “Options to set up WeChat Official Account for brands without China presence”, a proper Official Account…
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Options to set up WeChat Official Account for brands without China presence

Want to launch your Chinese social media marketing on WeChat but don’t know how to set up a WeChat Official Account or which…
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Wechat Launched Offline Shop Mini Program Based on its Card and Coupon System

On Apr. 26th Wechat launched Offline Shop Mini Program to further integrate Online to Offline (O2O) business. Even though there are articles saying…
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