Category: <span>Weibo KOL</span>

When we plan Weibo Marketing campaigns, KOLs are an essential strategy to be considered. If you want to be successful in your Weibo campaign, KOLs are priorities in any Weibo campaign being considered more important than advertisement and traffic. Weibo: the stage spotlight for KOLs. Weibo is the largest social platform in China. Weibo is […]

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate themselves. In 2020, the number of live-streaming users has exceeded 562 million and its market value surpassed 961 billion CN¥. Live-streaming builds the opportunity to get closer with your potential customers in […]

KOLs, better known as Key Opinion Leaders, also as Wanghong in Chinese or Influencer in the west, are what consumers are gravitating towards in hopes to filter the clutter that digital advertising has created, which is a mainstay of Chinese media and marketing strategy. With the growth of the KOL marketing, the costs of the per […]