Category: <span>Weibo Marketing</span>

When we plan Weibo Marketing campaigns, KOLs are an essential strategy to be considered. If you want to be successful in your Weibo campaign, KOLs are priorities in any Weibo campaign being considered more important than advertisement and traffic. Weibo: the stage spotlight for KOLs. Weibo is the largest social platform in China. Weibo is […]

2018 is a fast growing year for Weibo. The monthly revenue growth rate exceeded 60% for 5 successive quarters, going beyond the expectation of Wall Street analysts. Up to the 3rd quarter, Weibo’s MAUs (Monthly Active Users) reached 446 million, that’s a population outnumbering the population of U.S. With its huge traffic and user base, […]

Weibo, the China Twitter equivalent, undoubtedly is one of the largest social media. In the 1st quarter of 2017, Weibo claims the monthly active users reached 340 million, exceeding Twitter’s 328 million. No wonder when Weibo suspends some of its portals, heat discussion burst out. Why Weibo did this and how does this affect companies […]

As what we talk in the last blog post Steps to Set Up a Weibo Verified Account, Weibo is the second biggest social media in China. Weibo Marketing is essential for foreign companies to boost their presence in China so as to build and expand potential customers base and brand reputation.  Weibo advertising is one […]

Weibo is 2nd biggest social media in China. With over 368 million users, 126 million daily active users, it has attracted over 130,000 companies including one-third top 500 companies across the world to set their Weibo account. Weibo Marketing is essential for foreign companies to boost their presence in China so as to build and […]

A couple days ago we worked with REDTORCH, a London based data-driven sports communication agency, to prepare this blog, which is to showcase how Chinese sports fans look at the most popular sports, i.e. CSL and CBA on Weibo. A lot of interesting data has been shown, including what topics have been trending, who the […]