Jademond MD, Kun Tang, was invited by Xplace (a Italy based digital marketing agency) to give a comprehensive introduction and share his insight on KOL marketing in China during the Xsider Week webinar event.
In the webinar, Kun Tang covers all the relevant topics in China KOL marketing:
1, What are the active marketing platforms for KOLs?
2, Demographics of users and positioning of the platforms
3, How to find potential KOLs and avoid zombies?
4, Benchmarks for identifying quality KOLs on each platform
5, Cooperation mode and ballpark pricings for KOL cooperation
6, Unique features of each platform for successful KOL campaigns
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