Jade Talk – August 2021 – An Entry Strategy to the Chinese Market

Jade Talk is Jademond´s webinar which happens bimonthly. In August 2021 we discussed and presented an entry strategy to China according to its official description below:


Recently, China has created new models of cross-border ecommerce, which permits new brands to penetrate the market and the existing ones to leverage their business. Several business models are available which vary according to each industry.

In this Webinar you will:

– Know what are the ecommerce opportunities in China;
– Be aware of strategic moves you can take within the market;
– Learn how you can secure your Brand Ownership;
– Understand the differences between the two main sales platforms;
– Get few customer behavior insights.


Felipe Atkocius

Felipe is Jademond´s Head of Marketing and a volunteer who does community related activities in Guangzhou. Living in China for 8 years, he has been working in the I.T. and Ecommerce industries since then. As an award winner in strategy and negotiation, in this Webinar he will share strategic insights and opportunities for brands interested in coming to East Asia, specifically China.

Kun Tang

Kun is Jademond´s founder and managing director who has a total experience of more than 20 years in East Asian digital Marketing. As a MBA by Hochschule Pforzheim in Germany, he will share all his experience and expertise acquired by working with international brands and making them successful in the far East.

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