Digital PR and KOL Marketing in China

This document covers all the relevant topics in China KOL marketing:

1, What are the active marketing platforms for KOLs?

2, Demographics of users and positioning of the platforms

3, How to find potential KOLs and avoid zombies?

4, Benchmarks for identifying quality KOLs on each platform

5, Cooperation mode and ballpark pricings for KOL cooperation

6, Unique features of each platform for successful KOL campaigns

For those interested in the topic you can find all the content in the shared PDF and it is free to download: Digital PR and Gen Z in China

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