How to Benefits from Wechat Mini Programs March Update

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When Wechat Mini Program was launched in Jan. 2017, it was not to created to drive traffic said by Alan Zhang, who is idealist and doesn’t want to see it become another money making machines by traffic brokers, therefore it couldn’t be shared to Moment, Groups not even friends. However this policy doesn’t work so well in the last two months. Not that many new Mini Programs have been created so far, even the Mini Program’s Wechat Index score was going down.

The following 4 updated policies have been made by Wechat Team in Guangzhou recently to pivot the situation.

1. Individuals are allowed to develop Mini Programs.

Appstore’s prosperity has not been built by companies but hundred thousands of individual developers. With this change, large number of individual programers will build much more Mini Programs but also its ecosystem.

2. Mini Program can be accessed from Subscription Account’s menu

The subscription account’s menu is so customizable that it gives Wechat marketer more flexibility to maneuver to convert existing subscribers to Mini Program’s users.

subcription account menu accessing mini program

3. Service Account can bind its Mini Program.

By checking the setup backend, and adding the AppID of the Mini Program to the account, you can complete the binding and message all fans about the Mini Program.

service account bind mini program

4.Mini Program is accessible by scanning non Mini Program’s QR code

One of Mobike’s recent campaigns was launching its Wechat Mini Program, however to change its existing QR code for its Mobile APP on millions bikes  to Wechat Mini Program seems impossible. Thanks for the partnership of Wechat team and the technology update, even Mobike riders can scan the existing QR code with Wechat Mini Program. And the good news is that every other Mini Program can enjoy the same feature from then on, whether the QR code is on offline shops, poster or printed flyer.

Like its dynamic product development, Wechat’s marketing has been evolving quickly. A Wechat Marketing beginner may start with a simple Subscription Account to get his/her brand presence,  and a sophisticated one may need to have a service account to support their more complex engagement with fans, now a more powerful tool is available to connect online to offline promotion, marketer shouldn’t ignore. Get in touch with us if you want to know more.

Kun has 10 years digital marketing experiences in Europe and China. His expertise includes SEO, Social Media, PPC and mobile marketing. He manages the strategy and business development of Jademond Digital. Pior to Jademond, he played provital roles in search marketing agency in Hong Kong, mobile marketing agencies in China and online video portal in Europe.

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