Japan SEO Landscape

The world’s 3rd largest GDP and behind only the US and China when it comes to internet penetration, Japan is a key market for brands looking to increase their exposure in Asia. However, Japan presents unique language and cultural challenges that require local expertise to overcome.

Google and Yahoo! Japan are the most popular search engines in Japan.

In 2010, Yahoo! Japan decided to implement Google algorithms on its own search functionality, to allow users to gain more effective organic results. Since Google and Yahoo! Japan utilize the same algorithms, the listings displayed on the SERP features are mostly identical on the first few pages.

We support your Japanese SEO strategy with:

  • Native Japanese SEO Specialists
  • Localized Keyword Research
  • Account Set-Up on Yahoo! Japan
  • Creating Optimized Content
  • Link Outreach
  • Analysis & Reporting in English