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German Digital Marketing Landscape

Anchored in the heart of Europe, Germany houses an impressive population of approximately 83 million individuals. This diverse tapestry of people, stretching from…
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Japanese Digital Marketing Landscape

This article is a collaborative effort between Marcus Pentzek and Issey Morita, a Japan-based marketing freelancer. With a rich professional background in food…
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online marketing landscape korea

Korean Digital Marketing Landscape

This article was co-authored by Marcus Pentzek and HoGeon Kim. Based in South Korea, HoGeon is an SEO Specialist, Korean Digital specialist and…
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online marketing landscape in India

Indian Digital Marketing Landscape

This article was co-authored by Marcus Pentzek and Shakil Thasariya. Based in India, Shakil is an SEO specialist and content strategist who assists clients with…
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keywords search demand curve for China longtail keywords

The Power of Chinese Long-Tail Keywords

What are Keywords? When we dive into the world of SEO, keywords become our trusty companions. But what exactly are these elusive creatures?…
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Chinese localization - translate or transcreate

Unlock the Full Potential of Transcreation for Effective Localization and Engagement in China!

For companies looking to expand into the lucrative Chinese market, localization, and engagement with Chinese customers is key. Translation often doesn't do the…
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chinese translation services from Google, Bing, Baidu and Deepl

Google, Baidu, Bing or Deepl Translation to Chinese?

Do you want to translate English content into Simplified Chinese? You may be tempted to use one of the many free translation software…
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Chinese localization - translate or transcreate

Chinese Translation or Mandarin Transcreation?

When it comes to localizing your website's content from English or any other language into Chinese, you have a variety of options. Each…
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Baidu Doodle Celebrates the 2023 College Entrance Examination

As the College Entrance Examination unfolds across China from June 7th to 8th, all eyes are on this momentous event, not only for…
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special chinese online marketing terminology

Mysteries of Chinese Marketing Terminology

If you know me, you know that I know a lot about SEO for China. But when I am talking with my Chinese…
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618 shopping festival

618 Shopping Festival – Tips and Tricks for B2C Marketers

China's 618 Shopping Festival has become one of the largest mid-year promotion events in the country. This event, created by on June…
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Please optimize these Keywords / URLs

If you are an SEO consultant or working at an SEO agency, you may have come across clients who believe that a keyword-focused…
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The real(!) Search Engine Marketshare in China 2023

All sources for Search Engine Market Shares for China, that we know are currently wrong - or not updated in a long time.…
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Baidu SEO Dos and Donts

The Dos and Don’ts of SEO for Baidu: Navigating Baidu’s Algorithm Updates

Baidu, the leading search engine in China, has its own set of unique guidelines for search engine optimization (SEO). With rising competition in…
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baidu algorithm updates

Baidu Algorithm Updates – Complete List

Search engines, such as Google and Baidu, are constantly updating their search algorithms to provide better and more relevant search results for their…
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