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Top 3 legal problems eCommerce Companies usually Encounter when Advertise in China

Foreign e-commerce companies face different regulations for online promotion outside China. There are many specific restrictions regarding online Marketing in China, as the…
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How to become a TMALL International TP Service Provider?

With the development of e-commerce, as more international brands choose to stand to Tmall International, since many business opportunities are coming, additional benefits…
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How to Gain Free Traffic on JD and Tmall by Attending Shopping Festivals?

If you have read "How to start selling your product and setting up a suitable store in China?", by the time you are…
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Why is PPC advertising decentralized in China?

I believe you may use google as your main search engine and when you are looking for a specific brand or product you…
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Drop Shipping Blog Cover

How to ship and sell your products in China?

In countries where Amazon.com is available, brands are able to ship their products to Amazon warehouse and from there to end customers and…
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How to promote your brand on Chinese livestream platforms?

Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate…
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Advanced Guide to Toutiao Advertising

To marketers and ad managers with China being their target market, Bytedance apps, particularly Toutiao and Douyin, are growing to be the most…
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Bilibili Logo Gen Z

Comprehensive Field Practices of Bilibili Marketing

Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its…
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Red vs Wechat store 2

Social E-commerce Platforms Comparison—-Little Red Book vs. WeChat Mini-program

When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells…
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101 on Little Red Book the cross-border eCommerce App in China

Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips…
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Wechat Is Becoming A Giant With New Search Revamp

On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search…
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Zhihu Marketing from Jademond

Chinese Content Marketing On Zhihu? You Need To Get “Serious”

Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have…
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Coupons (红包)- small promotional instrument for making your Taobao shop big.

How to use promotional instruments for increasing new shop’s credibility and shop’s rank? When you open a brand-new Taobao shop, you might face…
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How to Promote a Brand New Shop on Taobao?

Two weeks ago, we released a post about how to set up your Taobao Shop. If you have followed the guide and managed…
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How to set up your Taobao shop: A Step-by-Step Guide. Part 1.

Last time we looked into Taobao and Tmall, their purpose and differences. Now we will go through the step-by-step procedure of opening a…
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