When it comes to social e-commerce, the first thing that comes to Chinese people’s mind is WeiShang (WeChat Business), the people who sells goods to their friends in “Moments”. This interactive sales, which is in line with China’s deeply-rooted “human relationship culture” achieves great success in China. The rapid expansion of this group has brought […]
Tag: <span>Little Red Book</span>
Xiaohongshu (Little Red Book, RED) is an app that provides overseas shopping tips and allows its users to share experiences from their trips abroad. This year in May, Xiaohongshu just raised $300 million from Alibaba Group in its series D round. People began to compare Xiaohongshu with Weibo, who also receives funding from Alibaba Group. […]