Live-streaming is a hot topic in China’s social media marketing and considered one of the main channels where brands can advertise and activate themselves. In 2020, the number of live-streaming users has exceeded 562 million and its market value surpassed 961 billion CN¥. Live-streaming builds the opportunity to get closer with your potential customers in […]
Tag: <span>Social Media Marketing</span>
Born as an ACG (Animation, Comics and Game) community, Bilibili is celebrated by Generation Z in China and now is going beyond its original realm and expand itself to become a platform with diverse culture products and multiple verticals. Large number of B2C brands and some B2B brands are rolling out marketing activities on this […]
On April 15, Wechat revamped its search function in the latest release on iOS platform, making one more push to become a search giant on mobile. The new release adds one more entrance for Wechat search: top of all conversations on the homepage of Wechat. This enables search to be more accessible at fingertip distance […]
Zhihu, the Chinese version of Quora, is a popular online Q & A and social platform in China. By Sep. 2017, there have been 100 million registered individual accounts on Zhihu. Its daily active users exceeds 26 million, making it a notable marketing channel in the eyes of online marketers’. On Sep. 20th, 2017, Zhihu […]