Amber Road

Amber Road is a on-demand Global Trade Management software automates key import, export, global logistics and trade agreement management processes in the world. China as the largest production powerhouse and second biggest market is a key market for Amber Road.

With its software online, online marketing, particularly Baidu SEM and Chinese SEO was suggested to Amber Road by Jademond to drive its lead generation program. Articulating the campaign, keywords, landing page and call-to-action button, Jademond has managed to build a seamless integrated marketing program connecting offsite campaign with its marketing automation platform Maketo. For SEO part, Jademond manages the SEO localization, not only to the language, but also web assets that create loading issue in China, and Drupal system.

With a more aggressive content marketing scheme roll-out, we shall see more positive SEO impact in terms of visits and web leads.



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