Emerson Process Management is a leading supplier of process management products and solutions, including control valves, regulators, transmitters, analyzers, etc. With the transition of its customer – Chinese manufacturer from labor intensive to automatic, Emerson shifts its marketing direction from offline sales driven to online business.

With its huge content library, Emerson was suggested by Jademond to do SEO and content marketing to target its target customers. Due to the unique Baidu SERP situation, i.e. multiple listings are occupied by Baidu’s own properties and open platform, Jademond employs brand content distribution through Baidu’s wiki-platforms.

Together with onsite optimization and content distribution on automation vertical media, Emerson defends its position against other competitors which lay behind in China digitalization.

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