Leica Biosystems is a global leader in workflow solutions and automation from biopsy to diagnosis. With the biggest population and aging trend, China has been a key market for Leica Biosystems. Guided by the global digital disrupt advocate, China division is changing the marketing focus from offline sales to online lead generation.
Baidu PPC was the first marketing vehicle adopted by Leica Biosystems, which was performing well, but has been reached a higher level when Jademond Digital took over the account. Starting by optimizing the negative keywords listing, CPC has been reduced by 20%, and conversion rate up by 100% in 2 months.
With the changing of current landing page from HTML to platform Pardot, Jademond is involving more in landing page optimization and conversion optimization. We are optimistic to see more encouraging performance.
"The eCommerce team knows their Taobao tricks very well. Our eShop customers like our products and the online customer service Jademond provides."
Transformative Marketing Manager
“Our company’s Baidu rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”
“Having many years of SEO experience ourselves, we know how hard it is to come up with a successful SEO strategy and an effectively integrate it within our work-frame. As our business continues to grow year after year, keeping track of our SEO strategy became very time-consuming and reduced our ability to focus on our core business.”
“This hard-working PPC team provides a consistent stream of fresh leads while equipping us with what we need to turn those into loyal customers.”
Digital Marketing Manager
“This incredible SEO team managed to not only get us top positions on Baidu for all of our top keywords, but they kept us there, as well! I would highly recommend this company to anyone.”
“We’ve looked at a lot of PPC solutions but these guys were always the clear favorite. They have the right strategy and they’ve been awesome to work with.”