Leica Biosystems

Leica Biosystems is a global leader in workflow solutions and automation from biopsy to diagnosis. With the biggest population and aging trend, China has been a key market for Leica Biosystems. Guided by the global digital disrupt advocate, China division is changing the marketing focus from offline sales to online lead generation.

Baidu PPC was the first marketing vehicle adopted by Leica Biosystems, which was performing well, but has been reached a higher level when Jademond Digital took over the account. Starting by optimizing the negative keywords listing,  CPC has been reduced by 20%, and conversion rate up by 100% in 2 months.

With the changing of current landing page from HTML to platform Pardot, Jademond is involving more in landing page optimization and conversion optimization. We are optimistic to see more encouraging performance.

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