穷则独善其身
qióng zé dúshànqíshēn
If you are poor, you are good alone
Mengzi
This Chinese proverb highlights the idea that sometimes it's better to focus on oneself when resources are limited. For a modern SEA professional, this proverb could mean that when you are working on a tight marketing budget, it might not be practical to invest in flashy, expensive advertising campaigns or hire a lot of additional staff. Instead, it might be more effective to focus on honing your own skills, working smarter and more creatively, and being highly self-sufficient.
Developing your expertise in SEO, for example, could help to optimize your website's ranking in search results, which can help to drive more traffic without necessarily having to spend more on advertising. Working hard to craft superlative ad copy, images, or campaign targeting can be another strategy to maximize your limited resources. By using your own skills, creativity, and resourcefulness to make sure campaigns are working effectively, you can be an effective SEA professional even if you don't have a giant marketing budget backing them up. Additionally, more organic spread of ad campaigns or creative ad campaigns can not only bring more impressive results, they can also help establish the brand as a more independent and capable force in the industry.
