Ads Proverbs

from Ancient China
Incorporating Modern Interpreted Ancient Chinese Quotes in Your PPC and Search Ads Strategy

Power Up Your Ads with Modern Interpreted Ancient Chinese Quotes

Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.


zhū gé wǔ hóu, wéi yǒu chì bì zhī zhàn

Only through the Battle of Red Cliffs, Zhuge Liang could prove his military prowess.


This quote is from an unkown author, however it is often attributed to the legendary Chinese military strategist Zhuge Liang, who is also known as Kongming. It is said that when asked about his military achievements, Zhuge Liang replied, 'I only count the Battle of Red Cliffs as a true victory.'

For modern PPC marketing and SEA, this quote serves as a powerful reminder of the importance of focusing on quality over quantity. Just as Zhuge Liang focused on the Battle of Red Cliffs as his true victory, we too must focus on achieving meaningful results rather than simply chasing after more clicks, more traffic, or more leads.

By focusing on creating high-quality ads and campaigns that deliver real value to our target audience, we can achieve greater success in our PPC marketing and SEA strategies. This means taking the time to craft compelling and relevant ad copy, optimizing our landing pages for maximum impact, and constantly monitoring and analyzing our results to ensure that we are achieving meaningful results.

In addition, this quote also speaks to the importance of strategy and planning in our advertising campaigns. Just as Zhuge Liang carefully planned and executed his strategies in the Battle of Red Cliffs, we too must carefully plan and execute our advertising strategies to achieve the best possible results.

So, in short, the wisdom of Zhuge Liang reminds us of the importance of focusing on quality over quantity in our PPC marketing and SEA strategies, and of the power of careful planning and execution in achieving meaningful results. By doing so, we can create successful and sustainable advertising campaigns that drive real results for our business.

Experience more Chinese Wisdom in Online Marketing:

A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

At Jademond, we believe in the power of combining traditional Chinese wisdom with modern expertise to help you succeed in the Chinese market. Our team of experts, all of whom have some understanding of this traditional wisdom, but definitely stay up-to-date with the latest practices and strategies in PPC and SEA. Contact us today for a free consultation call to discuss your PPC and SEA strategy in China and let us show you how we can help you drive results.