Ads Proverbs

from Ancient China
Incorporating Modern Interpreted Ancient Chinese Quotes in Your PPC and Search Ads Strategy

Power Up Your Ads with Modern Interpreted Ancient Chinese Quotes

Welcome to our weekly series exploring ancient Chinese quotes reimagined for the modern Online Marketing World. Each week, we'll take a well-known quote from an ancient Chinese philosopher and provide a fresh interpretation that connects with PPC and search ads. These quotes are often used to inspire and provide guidance in many aspects of life, and we believe they have the potential to enhance your online marketing efforts as well. Join us as we dive into the wisdom of the past to uncover new insights and inspiration for the present.


qióng zé dúshànqíshēn

If you are poor, you are good alone


This Chinese proverb highlights the idea that sometimes it's better to focus on oneself when resources are limited. For a modern SEA professional, this proverb could mean that when you are working on a tight marketing budget, it might not be practical to invest in flashy, expensive advertising campaigns or hire a lot of additional staff. Instead, it might be more effective to focus on honing your own skills, working smarter and more creatively, and being highly self-sufficient.

Developing your expertise in SEO, for example, could help to optimize your website's ranking in search results, which can help to drive more traffic without necessarily having to spend more on advertising. Working hard to craft superlative ad copy, images, or campaign targeting can be another strategy to maximize your limited resources. By using your own skills, creativity, and resourcefulness to make sure campaigns are working effectively, you can be an effective SEA professional even if you don't have a giant marketing budget backing them up. Additionally, more organic spread of ad campaigns or creative ad campaigns can not only bring more impressive results, they can also help establish the brand as a more independent and capable force in the industry.

Experience more Chinese Wisdom in Online Marketing:


A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

At Jademond, we believe in the power of combining traditional Chinese wisdom with modern expertise to help you succeed in the Chinese market. Our team of experts, all of whom have some understanding of this traditional wisdom, but definitely stay up-to-date with the latest practices and strategies in PPC and SEA. Contact us today for a free consultation call to discuss your PPC and SEA strategy in China and let us show you how we can help you drive results.