A successful penetration strategy starts and ends with an advertising campaign. In East Asia, ads are essential to generate revenue and gain customers, since engaging in ads is a cultural phenomenon in the region.
“All successful brands, which managed to stablish themselves in East Asia, started their penetration strategy by advertising themselves in multiple channels. And slowly building an omnichannel integrating their advertising campaigns to all their networks.”
– Felipe Atkocius, Head of Marketing
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Jademond's social media team helps our clients to build their China social media presence with their knowledge in Wechat. I deeply appreciate their understanding of our high expectation in Italian design and aligning our Italian brand identity in the Chinese content successfully.
Community Manager - Websolute s.p.a.
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