The dangers for the quality of your Chinese texts
There is not only one Chinese. There is Mandarin and Cantonese as two major spoken Chinese dialects. Both have a common vocabulary when it comes to written Chinese, but both also have many different words that are commonly used.
If you are targeting mainland China or Taiwan, you should choose Mandarin Chinese, the spoken Chinese officially supported by the Chinese government.
But even in written Mandarin Chinese, there can be differences between regions. While Chinese content for mainland China should be written in simplified Chinese, Chinese for the island of Taiwan should be written in traditional Chinese.
Another danger arises from the rapid development of the Chinese language. Depending on the industry, there may be words that even native Chinese speakers don't know after living abroad for a few years. Therefore, for good Chinese texts, it is essential to rely on a native Chinese speaker from the region you are targeting (in most cases we come into contact with, this is mainland China).
But recently, another threat has entered the scene: AI-generated content. Over the past 20 years, content spinners and content preparation tools have been widely used by web spammers and rogue SEO companies. But these texts usually had terrible reading quality. Nowadays, tools like chatGPT and other GPT-based tools have started to create "acceptable" Chinese content as well. This might tempt agencies to use such tools to save money. But "acceptable" content should not be the goal for your website.
We recommend that you don't distrust your agency, but add another quality assurance step to your content creation process.
Have your content evaluated by an independent company with experienced native Chinese speakers living in China.
What qualifies us to check your Chinese content:
- We are a China based company
- We've got people in Guangzhou, Shanghai, Tianjin and Hongkong
- 90% of our staff are native Chinese speakers
- We are experienced content creators ourselves
- Our clients rank on Baidu with content we created
- We have experience in detecting AI created content ...
- ... tool assisted
- ... and manually
- We are working in friendship alongside with other Chinese marketing agencies already.