APAC SEO

APAC SEO - FREQUENTLY ASKED QUESTION

• What is different in SEO for APAC countries?
  It is not much about the difference, but rather about the need for flexibility. Across multiple APAC countries you need to focus on many Asian languages and different cultures. This affects the keyword strategy and the content you need to produce.
• Wich are the different search engines in Asia Pacific region?
  In China it is Baidu, Sogou, 360search and Shenma. In Japan it is Yahoo Japan and Google. In South Korea it is Naver, Daum and Google. In the other countries it is Google and Bing.
• Is SEO for Asian countries worth the effort?
  In most Asian countries people are heavily active in Social Media, do their shopping on ecommerce platforms similar to Amazon. But they are still so many people across Asia using traditional web search for their research, that it definitely does make sense to invest in Search Engine Marketing and other Online Marketing services in APAC countries.
• How much money do I need to invest?
  That highly depends on your current SEO strength in your target APAC countries and the competitiveness of your niche. Let's have a no-obligation free consultation.
• Are mobile friendly websites important for Asian markets?
  Not only China, where most of the internet activity rose when people already used smartphones, mobile readiness or even mobile first websites and mobile apps are imprtant. Most Asian countries are very advanced in their usage of smartphones and apps. Your website definitly needs to be mobile friendly for operating in Asia Pacific.
• Are there different types of international websites?
  With the different technical environment in the different countries in South East Asia, the type of international website needs to be adjusted. In countries, where Google is the main search engine, going with a global .com website and installing directories for the different countries. While in countries like China, where a local search engine is the major player, it makes sense to run a stand alone website for this country, to demonstrate to the search engine (like Baidu in Mainland China), that you understand that people want to read their content in this one and no other language.
• Can you help me decide on what type of international website I should use?
  The way international websites are planned can get complicated and it makes sense to have an experienced partner - like Jademond Digital Marketing - at hand We will help you.
• Does local still impact APAC SEO?
  YES, local search definitly plays a big role in APAC. We do pay attention to this and help our clients to create localized content, as every country - every culture - is different and needs localized content strategies. But also within a country, local optimization makes sense for some companies - optimzing one page for one city, another for another region within the country.
• Is it possible to use our English keywords and translate them?
  Yes and No. An experienced SEO Manager kn ows that every single country and even different regions of the same country can be different on how they need to be targeted. Not only search terms but also the topics might differ. Content needs to be localized, sometimes even completely newly created - or replaced by totally different content strategy. The SEO tremendeous effort of international search engine optimization pays off, if done correctly.
• Which tools does a Digital Marketing Agency use?
  That highly depends on which country stays in focus, which tasks need to be worked on. A selection of tools we use for different use cases are Semrush, Searchmetrics, Ahrefs, Sistrix, Brightedge, Dragon Metrics, Botify, Deepcrawl, Ryte, Link Research Tools, Majestic SEO and many more alongside a wide range of specialized self developed tools only Jademond / Jadegital has access to.