The APAC Search Landscape
As a digital agency, we plan and execute local SEO and SEA campaigns and manage the regional online presence of many clients. Although this requires many experts, we offer a single point of contact. In this way, the administrative burden for the client is reduced with full flexibility of online marketing across multiple APAC markets.
The Search Landscape in the Asian Pacific region is mainly dominated by Google in most of the countries. But some countries do have special search engines with a large user base. In one country there is even no Google at all.
This one country, where Google does not play a role is Mainland China. For many years Baidu is the market leader here. There are competitors of course and some even gain a big user base. Just after it's launch the mobile only search engine, almost became market leader, but this only laseted one year before Baidu took over again. Still Sogou and 360search are search engines that are worth paying attention and effort to.
But also Japan and South Korea are not Google only countries. The Korean search engines Naver and Daum do have quite some market share and in Japan people often still use Yahoo Japan (while it is powered by Google, the search results differ).
We can support your Asian SEO strategy:
- Team with different Asian nationalities
- SEO strategies that work for the different Asian search engines and markets
- Account set-up Baidu Webmaster Tools
- Account set-up Sogou Webmaster Tools
- Account set-up Naver Webmaster Tools
- Account set-up Daum Webmaster Tools
- Account set-up 360search / Qihoo Webmaster Tools
- Google Search Console account set-up
- Keyword Research for SEO and SEA
- Compelling content creation
- Organic Search Ranking Monitoring
- Content Marketin in APAC
- Backlink outreach
APAC Countries we offer SEO services for:
Work with our specialists for SEO for China, which includes Baidu, Sogou and Qihoo.
Work with our specialists for SEO for South Korea, which includes Google, Naver and Daum.
Work with our specialists for SEO for Japan, which includes Japanese Yahoo and Google.
Work with our specialists for SEO for Thailand, which means optimizing in Thai for Google.
Work with our specialists for SEO for Indonesia, which means optimizing in Indonesian for Google.
Work with our specialists for SEO for Vietnam, which means optimizing in Vietnamese for Google.
Work with our specialists for SEO for Australia, which means optimizing in English for Google.
Work with our specialists for SEO for India, which means to optimize in English an/or Hindi for Google.
32%Increase in online transactions
148%Increase in organic traffic
46%Increase in mobile traffic
APAC SEO - FREQUENTLY ASKED QUESTION
What is different in SEO for APAC countries?It is not much about the difference, but rather about the need for flexibility. Across multiple APAC countries you need to focus on many Asian languages and different cultures. This affects the keyword strategy and the content you need to produce.
Wich are the different search engines in Asia Pacific region?In China it is Baidu, Sogou, 360search and Shenma. In Japan it is Yahoo Japan and Google. In South Korea it is Naver, Daum and Google. In the other countries it is Google and Bing.
Is SEO for Asian countries worth the effort?In most Asian countries people are heavily active in Social Media, do their shopping on ecommerce platforms similar to Amazon. But they are still so many people across Asia using traditional web search for their research, that it definitely does make sense to invest in Search Engine Marketing and other Online Marketing services in APAC countries.
How much money do I need to invest?That highly depends on your current SEO strength in your target APAC countries and the competitiveness of your niche. Let's have a no-obligation free consultation.
Are mobile friendly websites important for Asian markets?Not only China, where most of the internet activity rose when people already used smartphones, mobile readiness or even mobile first websites and mobile apps are imprtant. Most Asian countries are very advanced in their usage of smartphones and apps. Your website definitly needs to be mobile friendly for operating in Asia Pacific.
Are there different types of international websites?With the different technical environment in the different countries in South East Asia, the type of international website needs to be adjusted. In countries, where Google is the main search engine, going with a global .com website and installing directories for the different countries. While in countries like China, where a local search engine is the major player, it makes sense to run a stand alone website for this country, to demonstrate to the search engine (like Baidu in Mainland China), that you understand that people want to read their content in this one and no other language.
Can you help me decide on what type of international website I should use?The way international websites are planned can get complicated and it makes sense to have an experienced partner - like Jademond Digital Marketing - at hand We will help you.
Does local still impact APAC SEO?YES, local search definitly plays a big role in APAC. We do pay attention to this and help our clients to create localized content, as every country - every culture - is different and needs localized content strategies. But also within a country, local optimization makes sense for some companies - optimzing one page for one city, another for another region within the country.
Is it possible to use our English keywords and translate them?Yes and No. An experienced SEO Manager kn ows that every single country and even different regions of the same country can be different on how they need to be targeted. Not only search terms but also the topics might differ. Content needs to be localized, sometimes even completely newly created - or replaced by totally different content strategy. The SEO tremendeous effort of international search engine optimization pays off, if done correctly.
Which tools does a Digital Marketing Agency use?That highly depends on which country stays in focus, which tasks need to be worked on. A selection of tools we use for different use cases are Semrush, Searchmetrics, Ahrefs, Sistrix, Brightedge, Dragon Metrics, Botify, Deepcrawl, Ryte, Link Research Tools, Majestic SEO and many more alongside a wide range of specialized self developed tools only Jademond / Jadegital has access to.
Good Reasons to choose Jadegital Digital Marketing Agency
We are an APAC Region Digital Marketing AgencyIt is highly recommended to choose a Southeast Asia based SEO company for optimizing your digital presence for Asian countries.
We have expreience in building International SEO StrategiesNot only for Asia, but also for USA, Canada, South America, Europe and Russia have been the SEO strategies our SEO Consultants have already built.
We have Global Native Speakers just for youOur staff comes from all over Asia (Mainland China, Hongkong, Taiwan, Malaysia, Singapore, Korea, India, Vietnam, Indonesia, Thailand and Japan) and Germany in Europe. Our staf hasalso lived and worked in the USA and the United Kingdom.
One contact person for all marketsAlthough we offer international Marketing Services we help making the management easier by offering one single point of contact at our SEO company.
The Colorful Search Landscape in Asia
To understand the complexity in Asia's search engine marketing landscape, one needs to understand that by all similarities western countries think to recognize across Asian countries, every country does have it's own culture, it's own and different online landscape.
See here a few different search engines one needs to pay attention to across the APAC regions.
- Search Engine Logos
- Different APAC SERPs
Is your website ready for Asian Pacific Markets?
We want to offer you a free consultation with our specialists. Tell us your about your APAC plans, which countries would you like to target? We will cover questions like:
Is my website technically ready for your chosen markets?
How visible is my brand and website already in these markets?
Do we have a chance winning in short time?
How much investment in money and time do we have to plan with?
Should we do this step, or should we rather target other markets?
We'd love to discuss these points with you and let you know what is needed to succeed in South East Asia.Let's talk - Get in touch with us!