Chinese Keyword Research

as a service
Native Chinese Keyword Research for China, from China ... with a special level of in-depth information.

Mandarin Chinese Keyword Research as a service

You have ordered keywords from Chinese agencies before? You got a good selection of short head, mid-tail and long-tail keywords. You got search volume. And that is it? Well, it is time to challenge our Chinese SEO specialists then! Let us provide you with in-depth information on how difficult it will be to rank for the keywords. Which direction you might need to work on your SEO -> for every single keyword!

Kun Tang, founder, and CEO of Jademond Digital for Online Marketing in APAC and especially in China
Founder and CEO
Kun is an internet marketing veteran, with 10 years experiences across search, social and mobile marketing in both China and…
Qing He, experienced SEO and PPC specialist for International and Chinese Search Engine Marketing
Head of Search (SEA & SEO)
Mr. Qing is the Head of Search at Jademond Digital. He oversees all SEO and PPC strategies for our clients.
Marcus Pentzek, International and China SEO Expert
Director SEO
He eats cookies for breakfast and drinks coffee and link juice all day. His blood is data, his bones are…
Jie Stars Wei
SEO Specialist
He loves Chinese and Korean pop music and is particularly fond of singers Joker Xue and IU (Lee Ji Eun).…

Difficulties of Chinese Keyword Research

Beware of relying solely on tools for Keyword Research in SEO and SEA. While tools like Searchmetrics, Conductor, and Dragon Metrics may seem like a quick fix, they only provide a limited, pre-selected list of keywords. This means you may miss out on important search terms that real Chinese people in mainland China are actually using. By relying solely on these tools, you risk limiting the reach and effectiveness of your search engine strategy. It's important to understand that while tools can be useful, they should not be relied upon as the sole source of keyword research.

So maybe go with Chinese translation tools for the rescue? Steer clear of relying solely on translation tools for your keyword research in China. While using tools like Google Translate, Deepl AI, or Baidu Translate to convert your English keywords into Simplified Chinese may seem like a convenient solution, the accuracy of these tools should not be taken for granted. Between languages as similar as English and Dutch, these tools often fail to produce proper translations. And the gap between English and Chinese is even wider, leading to an even higher risk of failure. It's important to remember that these tools cannot take cultural nuances into consideration, and relying solely on them may result in a limited and inaccurate understanding of the keywords used by Chinese people in Mainland China.

Even native speakers may not always be the solution to accurate Chinese keyword research. Even if they are working within your company, if they are not residing in Mainland China, they may not be fully immersed in the ever-evolving language used by the local population. Differences in language usage can also occur between regions, such as Mainland China, Singapore, Hong Kong, and Taiwan. To ensure a thorough and up-to-date understanding of Chinese keywords, it's best to have a native speaker who is actually living in Mainland China conduct the research. This way, you can be confident that the language and cultural nuances are being taken into consideration for a successful search engine strategy.

And even after you have managed to overcome all the language-related and cultural difficulties, you will hold a list fo keywords in your excel spreadsheet with not much more information, than Baidu search volume. It will be hard building an educated guess on not existing data, if it is possible to rank for a certain keyword and if one can expect any visitors from a ranking within Baidu's SERP.

Our process to Chinese Keyword Research:

  • Interview the client
  • Understand the topic
  • Define target audience and market
  • Gather market information
    • Industry trends
    • Competitors
    • Current search behaviors in China
  • Brainstorming potential seeding keywords
  • Translating the client's English keywords to Chinese
  • Research further CN keywords using tools
    • Baidu Search
    • Baidu Suggest
    • Baidu Ads Keyword Tool
    • Dragon Metrics
    • Baidu Trends
    • Google Keyword Planner
    • Bing Keyword Tool
  • Evaluate keywords
    • Search volume
    • Competition
    • Determine relevance
  • We will:
    • Consider cultural factors
    • Identify long-tail keywords
    • Prioritize keywords based on potential impact
    • Continuously monitor and adjust

Who our Chinese Keyword Research Services are for:

  • 01
    Chinese clients

    You are a Chinese company working on your SEO. We are Chinese as well, located in Guangzhou, Hong Kong, Shanghai and Tianjin. We know what you need!

  • 02
    International clients

    You are an international company with a Chinese website? We will help you finding the right terms to optimize for.

  • 03
    International Agency

    You are an international Digital Marketing Agency and your clients ask for Chinese keywords? We got your back. We deliver white-label for you to forward.

  • 04
    Chinese Agency

    You are running a Chinese SEO agency and perform the keyword research by yourself? We can help you enhance the keywords you researched with in-depth data to provide high quality advice.

A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

The Keyword Research is an essential step in every SEO campaign. If your technical basis is stable, you know how to build your website authority and gain backlinks, everything relies on if you have chosen the right keywords to optimize your website for. Don't settle for average. Keyword research is so important as a first step that you should only consult the best data. This is what we can offer you.


Contact us to find out more how exactly we can help you. Just fill out the form on the right.