SEO for India is not SEO in English
You might think with English being an official language of India, you can conquer the Indian SEO challenge easily. Think again! Although many Indian people do have English as one native language, the majority of people in India do speak and search in one of the many native Indian languages, of which Hindi is the most commonly used one. So in order to reach true coverage in Indian search results, you want to tackle the Hindi SEO approach. With the Hindi native speakers at our offices, you will be quite well served.
The Indian Search Landscape
Just like in many other countries Google is the preferred search engine of many Indian users. According to Statcounter, 98.5% of users in India turn to Google in order to perform searches on the internet.
- Population size: 1.393 Billion (2021 - Source: data.worldbank.org)
- Internet penetration: 43% (2020 - Source: data.worldbank.org)
- Most popular web search engines: Google
- Currency: Indian Rupee
- Gross Domestic Product (GDP): 3.173 Trillion USD (2021 - Source: data.worldbank.org)
- Languages: Hindi, Bengali, Marathi, Telugu, Tamil, Gujarati, Urdu, Kannada, Odia, Malayalam, Punjabi and Assamese
- Time zones GMT +5:30
- Major cities: Mumbai, Delhi, Bangalore, Kolkata, Chennai, Ahemdabad, Hyderabad and Pune
- Most popular Internet TLDs: .com / .in
A selection of our Indian SEO Services:
- Indian Competitor Analysis
- Technical SEO Audits
- Strategical International SEO Audits
- Indian Content SEO Audits
- Offpage / Backlink SEO Audits
- Indian Keyword Research
- Indian Content Creation
- Content Marketing
- Internal Link Optimization
Some of our SEO Services clients:
On average we could achieve the following results for our SEO clients:
32%Increase in online transactions
148%Increase in organic traffic
46%Increase in mobile traffic
What do people want to know about SEO for India?
What is SEO in India?SEO for India is just like Search Engine Optmimization for many other countries in the world: Creating an outstanding website, providing not only useful but on the point content in the language the target group is speaking and earning backlinks from authoritive websites (not spamming or buying!).
How much does it cost to do SEO in India?If you post on facebook or LinkedIn that you are looking for SEO services, you might quite fast receive offers or Indian SEO compamies offering you link building or "guest posting" services on "authoritive" websites. The prices range from extremely cheap to a couple hundred USD per backlink. But do not get fooled by such spammy services. Apart from being cheap you might even put your website in risk of being penalized by Google and not gaining any rankings at all. SEO services for India are just as expensive as for anywhere else in the world: creating high quality content that satisfies the user intent and leads to paying customers is not cheap. But how expensive it will be for you can only be discussed between you and the agency offering yoou services - after all the needed information and your targets are exchanged.
Is SEO for India all about Backlinks?NO. Although a lot of backlink and guest post sellers seem to be from India, successful SEO for India is about the very same aspects as everywhere in the world: a stable technical basis, a well thought through content strategy and Onpage optimization plus earning authoritive backlinks (and for the last point the focus is on "earning" - not byuing or spamming).
Can I succeed in India with English language?You might - but that really depends on your target audience. What is the product you are selling? Who is the target audience? Which are their preferred languages for searching for information and products?
Which is the best SEO company in IndiaThe best SEO company in India is the one company that provides you the best service at high quality level, following the Google Guidelines for Webmasters, understanding your industry and your target group and delivering on spot. That can be a different agency for different clients. If we are your best fit, we can find out in a free consultation call.
"A successful SEO for India strategy is based on high quality content and the front/backend optimization of your online store/Website. Digital Authority is built by organically indexing the right keywords to your Brand and have your products as a reference in East Asian platforms."
Qing He, Head of Search, Jadegital