Indonesian SEO

You want an APAC experienced SEO agency with native Indonesian language expertise? We are at your service!

Ecommerce and Business for Indonesia - is it worth it?

Indonesia used to be quite poor with a GDP per capita of only about $3,500 in 2016. But 2021 it has increased to 4,291.81 USD (taking the global inflation into consideration, that is quite an achievement, although it hasn't quite reached China or Korea yet). The internet usage penetration of Indonesia has also improved a lot from around 30% in 20216 to 75% in 2022 (Statista). We can surely assume to look at an emerging and yet to be developed Ecommerce market.

Kun Tang, founder, and CEO of Jademond Digital for Online Marketing in APAC and especially in China
Founder and CEO
Kun is an internet marketing veteran, with 10 years experiences across search, social and mobile marketing in both China and…
Qing He, experienced SEO and PPC specialist for International and Chinese Search Engine Marketing
Head of Search (SEA & SEO)
Mr. Qing is the Head of Search at Jademond Digital. He oversees all SEO and PPC strategies for our clients.
Marcus Pentzek, International and China SEO Expert
Director SEO
He eats cookies for breakfast and drinks coffee and link juice all day. His blood is data, his bones are…
Jie Stars Wei
SEO Specialist
He loves Chinese and Korean pop music and is particularly fond of singers Joker Xue and IU (Lee Ji Eun).…

The Indonesian Search Landscape

The most important web search engine for the Indonesian market is Google, like almost everywhere else in the world. With the Indonesian language being written in latin characters and words seperated by blank characters (so in writing being more similar to western languages than to Chinese, Japanese or Korean) the techniques of SEO are more similar to those in the USA or Europe. The difference is, that the competitive landscape is not as hard yet. So it might be the perfect time to start entering the Indonesian market and building authority and trust.

  • Population size: 276.4 Million (2021 - Source:
  • Internet penetration: 75% (2021 - Source: Statista)
  • Most popular web search engines: Google
  • Currency: Indonesian Rupiah
  • Gross Domestic Product (GDP): 1.186 Trillion USD (2021 - Source:
  • Languages: Indonesian (written in latin letters)
  • Time zones GMT +7
  • Major cities: Jakarta, Surabaya, Bandung and Bekasi
  • Most popular Internet TLDs: .com / .id

A selection of our Indonesian SEO Services:

  • Indonesian Competitor Analysis
  • Technical SEO Audits
  • Strategical International SEO Audits
  • Indonesian Content SEO Audits
  • Offpage / Backlink SEO Audits
  • Indonesian Keyword Research
  • Indonesian Content Creation
  • Content Marketing
  • Internal Link Optimization

Some of our Indonesia SEO Services clients:

  • Indonesia SEO for WD40

On average we could achieve the following results for our SEO clients:

  • 32%
    Increase in online transactions
  • 56%
    Revenue increase
  • 148%
    Increase in organic traffic
  • 46%
    Increase in mobile traffic

What do people want to know about SEO for Indonesia?

  • Which search engines are most commonl used in Indonesia?
    Maybe it is not much of surprise, that Google is the most important searcch engine in Indonesia. There are currenly no local search engines around and Bing has got a market share of around 1% only.
  • Is SEO for Indonesia different?
    Taking into consideration, that SEO for Indonesia is basically SEO for Google, the technical basis and core principles of SEO are about the same. But still SEO for Indonesia is not as hard as SEO for the US market for example, as there is way less competition. For early movers, this could be quite a chance in gaining authority and trust for the Indonesian search market quickly.
  • "A successful Indonesian SEO strategy is based on high quality content and the front/backend optimization of your online store/Website. Digital Authority is built by organically indexing the right keywords to your Brand and have your products as a reference in East Asian platforms."

    Qing He, Head of Search, Jadegital

  • Qing He, Head of China SEO and SEA

A Promise from Kun Tang, Founder and CEO of Jademond / Jadegital

Kun Tang, Founder and CEO

Entering the Indonesian Search Market might not be too much of a challenge today, but not falling for one of the many untrustful SEO agencies in Indonesia is. Since SEO for Indonesia is still quite easy, there are many agencies still using outdated and for the future of your website potentially harmful SEO strategies. They might lead to fast success and this might even last for a year or two - enough for those agencies to earn money on your back - you should rather go with one of the few agencies, that work 100% white hat, following the Google guidelines for webmasters. One of those few agencies is us.


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