Some of our Thai SEO Services clients:
SEO for Thailand
The one search engine for traditional web search to look out for in Thailand is Google with a market share of 99% (in 2021). This means the technical SEO improvements your current digital marketing agencies in Europe or USA hopefully have implemented, will pay off for SEO in Thailand as well. If not - we can take this part of SEO as well.
Our part will usually be the analysis of the local search market. Which are the topics people search for in Thailand, what are the search intents Thai people want to see covered on a retailer (or B2B) website on your topic of expertise? How does the content need to be structured and built, to succeed on the Thai search market against competitors?
With the assistance of our local Thai native speakers and the input of our AI driven research and content analysis tools specifically built for the Thai language market, we will help you create the content that is needed to succeed the Thai SEO "game" and stay at top.
- Population size: 69,95 Million (2021 - Source: data.worldbank.org)
- Internet penetration: 77.8% (2020 - Source: data.worldbank.org)
- Most popular web search engines: Google
- Currency: Thai Baht
- Gross Domestic Product (GDP): 506 Billion USD (2021 - Source: data.worldbank.org)
- Languages: Thai
- Time zones GMT +7
- Major cities: Bangkok, Nonthaburi, Nakhon Ratchasima, Chian Mai
- Most popular Internet TLDs: .th / .com
Our approach for your SEO journey to Thailand
- Discussing with you your goals
- Performing a quick technical SEO check
- Checking the Google Search Console
- Checking international setup for Thai SEO
- Reviewing your target keywords
- Research further keywords on your target topics
- Check the current SEO performance for Thailand
- Check on the competitive landscape
- Prepare a plan on how to do SEO in Thailand
- Discuss the plan with you and agree on next steps
On average we could achieve the following results for our SEO clients:
32%Increase in online transactions
148%Increase in organic traffic
46%Increase in mobile traffic
FAQ concerning SEO for Thailand
Which search engines do people in Thailand use?Different from China, Korea and Japan, there are no other search engines than Google with relevant market share in Thailand. Actually Google has a market share of more than 99% in Thailand. Followed by Yahoo, Bing and DuckDuckGo. So you see - the focus of SEO in Thailand should be on Google Thailand.
Which languages are there in Thailand?There are more than 70 languages actively spoken in Thailand. But the most important language is the official language of Thailand - Thai (also called Siamese) - which is spoken by 88% of the country's population. The written Thai language is based on an own Thai alphabet with 44 consonant symbols and 16 vowel symbols. For your SEO efforts in Thailand it is very important, that you create your content in written Thai alphabet.
How to do Keyword research for Thailand?Certainly you can use the official Google Keyword Planner to perform a Thai keyword research. But before digging into tools, one should discuss with the Thai product and marketing people of the company, to see which topics and keywords the industry experts think are relevant. Followed by a brainstorming session among native Thai speakers, should the the data collection using tools like Google keyword planner and Google trends. But knowing the keywords and Search Volume numbers are not enough - it is also important to understand which kind of content Thai users expect to see after searching for certain keywords - the search intent or user intent. Our native Thai speakers and experienced SEO professionals will help with this part of the process as well.
Is there anything else special about SEO for Thailand?Not really. Technically SEO for Thailand is the same as SEO for any other (Google) country. But you always need to take into consideration not only the local language, but also the cultural differences. This ensures, that your SEO journey in Thailand will become successful.
"A successful Thai SEO strategy is based on high quality content and the front/backend optimization of your online store/Website. Digital Authority is built by organically indexing the right keywords to your Brand and have your products as a reference in East Asian platforms."
Qing He, Head of Search, Jadegital